Do you want your brand to be eye-catching and memorable to existing and potential new customers around town? Try moving away from the plain white paint and make your vehicles pop with a custom full or partial wrap! Here are some things you should know about standing out with a vehicle wrap and how it can make your business more successful. 

1. Plan a marketing strategy 
Being able to confidently define your target audience will make it easier for you to know what kind of wrap will appeal to them the most while staying on brand. Whether it is something subtle and sleek or bold and colorful, we can work with you to create something that stays in the budget you have lined out in your market strategy.

2. Use a Mascot
If there are elements of your brand that are unique to your business then why not put them on your wrap. Things like mascots can define your brand and be memorable elements to views on the road. Research shows that people remember 80% of what they see and 20% of what they read. 

3. Use Bold Colors
Colors play a major role in making your wrapped vehicles stand out. Move away from the plain solid color and make your vehicles more attractive with a color palette that goes along with your brand. There are a lot of vehicles out on the road so having something that looks different from all the rest with never be a bad thing. 

Any wrap or lettering job that is unique to your business will stand out. It is up to you when it comes to how bold or subtle you may want the design to be.

At Apple Graphics, we specialize in custom vehicle wraps and lettering but we don't stop there! We are also able to create custom interior and exterior wraps, banners, magnets, and more. Whether your interior space needs an updated look, your fleet needs to match your brand or your personal vehicle needs a color change, we got you covered! 

The idea of putting a wrap inside may have never crossed your mind but it can be a big benefit for your company. With a custom interior wrap, you now have the ability to expand your company's brand through your interior space. Whether it is a large version of your logo when you walk in the front doors or small graphics throughout, you will be able to install more brand solidarity inside your building. We will help you customize your vision to create an exciting and immersive workplace for your employees. Use custom banners at expos or out front to instantly impress your audience. When you put so much thought into your company brand and the space you occupy, new and old employees will be instantly impressed with how much you care about your company's work environment. 

No matter what you are trying to accomplish with your wrap, we are here to help you. We can transform your brand into something amazing that goes across all areas of your advertising. Get your fleet wrapped and in the community and spice up your interior space with graphics that get your employees excited to come to work. 

Tips for Wrap Care During the Summer Heat
Wraps are a great way to expand your company branding and are perfect for advertising around town. As the weather begins to get warmer again and the summer heat sets in, it's a great time to start thinking about how you are going to care for your wrap.

1. Store Your Vehicle in the Shade
Park your wrapped vehicle in the shade as much as possible. This can be in a garage, under a car cover, or just under some trees. UV rays can be harmful to any wrap if they are left in the direct sunlight for too long. While some wraps are more resistant to sunlight than others, they will eventually begin to fade.

2. Hand Wash Regularly 
You do not have to wash your vehicles every day but getting the dirt and grime off will help prevent the sun from baking dirt spots on your wrap. Avoid going through automatic car washes and the use of pressure washers. These may cause your wrap to peel if the edges are slightly lifted or even warp the vinyl if the water is too hot. Hand wash your vehicles with a soft sponge and car soap and avoid using abrasives or harsh detergents.

3. Apply a Polish

There are certain polishes that you can purchase that help protect your wrap against harmful UV rays and heat. A good wax or polish job can last up the three months but always check the ingredients before using to avoid the possibility of wax stains on your wrap. Talk to your wrap provider about what products work best for your specific wrap if you live in an area with high temperatures during the summer. 

Whether you are moving into a new building or renovating a current one, bring the interior to life with a wall wrap. Your walls can be so much more than plain and with a wrap, you have the option to transform a room however you want, temporarily or long term. 

1. Create a Focal Piece

You can choose to do a small wrap or decal on your wall or you can choose to cover the whole wall and create a focal point that speaks directly to what you do as a company. If you have a larger all, why not use the height of it to your advantage and allow your graphics to travel up the wall. You can also use the floor as your dedicated wrap area. This will bring a unique touch to any room because it is more uncommon. 

2. Draw on Values and Interests

Use the space you have to extend the brand of your company. It can enforce the values of your company, advertise the products you are selling, or just bring in a pop of color that goes along with your brand. 

3. You Don't Need to Use the Entire Wall

You always have the choice to use the whole wall or just part of a wall. A wrap that extends over apart of a wall can be striking all on its own. 

The new year has arrived and as the temperatures begin to drop, it's time to think about the best way to care for your wrap. The cold, snow, and salt can take a toll on your vehicle's wrap, but luckily we have some tips to keep it looking like new.
1. Clean Road Salt Off Your Wrap

With so much salt on the roads during the winter season, it is always a good idea to give your vehicle a good washing at least once a week. Salt can corrode and dehydrate your vinyl wrap if it is left there for too long. It also wouldn't be a bad idea to rinse or wipe the lowest areas of your wrap once a day because they get hit with the most road salt.

2. Get Holes and Scratches Fixes Quickly 

If you see a hole or scratch and decide it might not be a big deal, it definitely can be. Make sure you get holes fixed right away to prevent the possibility of further damage. Even the smallest of holes can cause damage to the wrap or vehicle if not taken care of.

3. Avoid Pressure Washing Your Vehicle

Keeping up with regular hand or car washes can help prevent the need for pressure washing. Pressure washing should only be done when absolutely necessary. Pressure washing your vehicle can cause the edges of the vinyl to peel up, fade, or even crack. If you do need to pressure wash your vehicle, then do so with cold water on low pressure and make sure to keep the nozzle a foot or more away to prevent damage. 

As the holidays quickly approach, what to get everyone is always the big question. We have the answer!

Is someone that you're shopping for a business owner? Are they always looking for new ways to advertise? Get them the gift of mobile advertising! At Apple Graphics, we will provide you with a high-quality design and installation that is completely custom to their business! Whether they want a lettering job or a full wrap, both are great ways to bring in new customers. We will work side by side with the customer to make sure that their wrap flows nicely with the existing brand of their business. A wrap allows viewers to know exactly what your business is in a matter of seconds. Wraps are also a one-time cost that saves businesses money on advertising in the long run. Gifting someone a wrap is never a bad idea! Call your friends at Apple Graphics today and help both yours and our business grow!

There comes a point when you decide you want to upgrade your vehicle. Whether it be your personal vehicle to a business vehicle, you can never go wrong with a wrap. If you are just looking to add text then lettering would be a good option. Both options can be used for personal and business vehicles, but what is the difference between them?

1. Application Time

The main difference between vehicle wraps and lettering is the size. Lettering is usually done in smaller sections, which makes it quick and easy but still considered durable and of good quality. This means that it is possible for someone to do it on their own but if they are not experienced, there is a risk of air bubbles or it looking slanted if not applied correctly. If you are willing to invest a little more time and money, then a vehicle wrap is probably the way to go.

2. Branding

Another thing you should think about is what you want your vehicle to portray. Small lettering and decals are a good way to add personality to your personal car. This is also something that you can buy online and do yourself if you feel confident with your skills. If you are looking to upgrade a business vehicle, you might want to consider making it fit the brand of your company. Small lettering jobs might not be enough to catch the viewer's eye and show them what your company is about. For this reason, a partial or full wrap might be a better option. With a wrap, you are able to use text, color, and images that are already in your branding and add them to your vehicle. It can be as detailed or simple as you want because it is all custom. 

3. Overall Value

Overall, vehicle wraps probably have more value than a simple lettering job. Unlike lettering, wraps add a protective layer to your vehicle's original paint. You're able to completely change the color and design of your vehicle while still being able to return it to its original form. Lettering isn't the wrong choice if you just need text. It all depends on what you need and want for your vehicle.

Are you thinking about wrapping different kinds of vehicles in your fleet? No matter how many vehicles you have in your fleet, this is never a bad idea. The important thing to remember is that your wraps need to have consistency from one vehicle to the next. Here are a few reasons why it might be a good idea to mix up your fleet graphics.

1. It's an Affordable Option

 If you already have vehicles within your company, why not just work with them? It's more affordable to wrap the vehicles you have than to sell them and try to buy new ones. You might have different roles that people hold within your company so they may have different types of vehicles. Each vehicle wrap can be designed to fit that specific vehicle and match the role of the individual while still staying on brand.

2. It Can Make Your Company Look Larger 

If you have a mixed fleet then it will seem as though your company is larger than it already is. If you have different vehicles, it may mean a different role or need for each one which seems like you have a lot of employees. 

3. Vehicle Wraps Can Translate to Any Type of Vehicle

When you first go to get a vehicle wrapped, it is always good to let the designer know if you have different types of vehicles. Designs can easily be changed around in order to fit on another type of vehicle while still matching the brand. Each wrap does not have to look exactly the same, they can each have their own personalities within the brand. 

1. Reviews Help You Get Found Online

When searching for a business online, there is a good chance you are going to see what others have to say about their personal experiences there and it will probably be one of the first things you see. Google takes the number of good reviews your company gets to determine where your business will fall versus the competitors. The more good reviews means the better chance you will be higher when people search in your field. 

2. Reviews Give Your Business Credibility

When people leave a review, they are not gaining or losing anything. They just want to share their personal experience, whether it was good or bad. Studies show that close to 90% of consumers trust online reviews as much as they trust personal recommendations.

3. Reviews Impact Purchasing Decisions 

There is a good chance that someone is going to do a lot of research before they spend time or money on your business. Nearly 70% of customers are influenced by online reviews which means if you don't have good reviews, you probably won't be the business they go with.

4. Reviews Provide Important Feedback

There is a lot you can learn from the reviews that are left about your business. Paying attention to the reviews that are left can help you do more of the good things and less of the bad things that you might not have known you were doing. Plus, you can use positive reviews to confidently market what you find to be most popular with your customers. 

Vehicle wraps are one of the best forms of outdoor advertising, but if they are not taken care of properly, they won't last as long as they should.

When taken care of properly, a vehicle wrap can last anywhere from 5 to 7 years. He is a few tips on how to keep your wrap looking its best.

1. Hand wash your vehicle

While handwashing may take a little longer than going through a carwash, it is the most recommended way to keep your wrap clean. Use a soft rag and a nonabrasive cleaning to avoid scratching or scraping the vinyl. If you have a larger vehicle, like a box truck or transit van, and a pressure washer is needed, make sure that the water pressure is no higher than 800-2000 psi. Also, remember to use sweeping motions so that the vinyl doesn't rip or wear down. Never pressure wash if you see loose edges, as it can cause further damage.

2. Storing Your Vehicle

Too much UV exposure on your wrap is never a good thing. You can drastically protect your vehicle wrap from the elements just by parking your vehicle in a spot with more shade or under a covered area. Too much sun exposure can cause damage such as cracking, fading, or peeling, therefore cutting the lifespan of your wrap short.  

3. Call a Professional

If you begin to notice any kind of damage or fading to your wrap, make sure you call a professional and don't try to fix it yourself. We have trained installers who are ready to help you with whatever you may need in order to keep your wrap looking its best.